Recently, I found that a group of new Internet celebrities have become popular on Douyin: aunt, such as this crazy grandma group, I saw it on the number one hot search one day.
She is not an outlier. According to the incomplete statistics of the burning economy: the old sisters and brothers have already become popular on Douyin Kuaishou, and the number of fans is as high as one million...
Not only that, but when I came home one day, I found that my mother (65 years old) who "doesn't believe in Taobao and didn't use Didi" was actually using Douyin, buying slippers from Pinduoduo, recording Yue Opera with National K-song, I use the beautiful articles as photo albums, and I will forward them to my various sister groups and family groups.
This can't help but make me think: everyone is paying attention to the post-00 generation these days, trying their best to cultivate their habits, but there are phone number list so many 200 million people who have money and spare time to share, but they are ignored. They are... silver-haired a family. (probably only scammers are following them now)
1. The potential of the silver economy
If you have seen China's population age change, you may have more empathy for your parents' generation.
You can see from the picture above: China had its first baby boom since the founding of the People's Republic of China around 1960. In some years the birth rate increases substantially, it is called the baby boom.
The generation born in the 1960s has many brothers and sisters. At the same time, they are often able to go to university, follow China's reform and opening up, join the WTO, and watch China's economy grow all the way.
And starting in 2020, the 60-year-old baby boomer is about to enter the retirement age of 60 (though women retire after 55).