My recent revelation: when I write, my audience always comes first. However, when I look at all phone number list of CMI's websites and channels, I am concerned that at all times we are providing an exceptional experience for our community. For example, we may have people's questions answered, but can people find what they need? Is every point of their experience good?
Have a plan to manage your content after it's published
I imagine you have a plan for publishing and promoting your content, but do you have a plan for what you will do with all that content once it is available? Do you want it to exist forever? If not, when will it be removed and by whom? As for the phone number list content you want to keep, how do you envision it as a permanent asset? In other words, how will it be kept up to date and relevant? How will it be reused over time, across various deliverables, and across all departments in your organization?
After identifying high-traffic pages, check them for accuracy and timeliness. Although I've done this sporadically in the phone number list past, I recently asked Jodi Harris, CMI's Chief Curator, to review all of our high-traffic pages and then come up with a plan for how we want to manage them. We list these pages in Trello and track which ones have been updated and which ones we want phone number list to update next. We also have a checklist for each page or post to check this.
Consider the tone of all your content
I imagine you have the tone you want your editorial content to have, but do you have a plan phone number list on the tone your content should have on your site? Does your audience read one tone on your blog and in your eBooks, then get hit with corporate pitches on the rest of your phone number list website?
It's time to start thinking about your tone and style across all of your content. Yes, it's a gigantic challenge because different people own different content and you have little control, but think about the phone number list impact that has when you start thinking that all of your content supports the customer experience.
Design your website so users can find what they need
Sure, you create a lot of content, but can your readers find what's going to help them?
If your site is like a lot, people stumble upon what's recent or the phone number list top pages that drive the bulk of your traffic. (Do you see the importance of these pages?)
What can you do to help the phone number list right person get the right content in the right place, at the right time, in the right format, in the right language, on the phone number list right device? It's the kind of thing that content marketers aspire to do, but phone number list to get there, we need the help of content strategists - or at least some strategic thinking. As Rahel Anne Bailie explains: